Participated in the 2025 NCM US Young Lions competition’s print category to create an ad for WhyHunger’s annual Hungerthon campaign. The brief was to create a compelling, bold print ad that can connect with values-aligned young professionals to engage in the campaign in substantive ways. Simply put, the idea behind our ad was to help people empathize with those who aren’t fortunate enough to afford healthy food options that many of us take for granted. While some may see a price tag and think nothing of it before stuffing their shopping carts, these same price tags can be a constant reminder of the food inequities pervading the everyday lives and decisions of many shoppers.